From: Katy Tafoya
Sunny Los Angeles, CA
Wednesday, 5:05pm

Dear Fellow Small Business Owner and Entrepreneurial Spirit,

I've got a quick question for you…

Have you ever wished you could have such a strong Internet presence within your niche that the people in need of your help and services couldn't help but find you but:

• You're not sure where to begin?
• You've not had anyone outside of your close circle refer to you as an expert?
• You're not sure how to best utilize and leverage your social networks and followers as the expert you are?

So many entrepreneurs and coaches start their businesses with big dreams of making a difference and manifesting financial freedom only to spin their wheels, struggle like crazy and never make it happen.

Most spend their online doing what they think they should be doing…marketing and selling over and over to their network and followers…hoping it will result in more sales and new clients. No matter how hard they try or how much extra work they pile on, they get frustrated that there is little or no return on their social networking investment, their list barely grows and they remain stuck at their same income level.

"It can't be so hard?!?! There must be an easier way!"

Believe it or not, there is an easier way.

The problem is, most of the books and how-to resources are all stuck in an antiquated system using outdated models of marketing and selling that can only…

• Alienate or even anger your current clients for being so pushy with your message
• Keep you frustrated that your working so hard with little or no return on investment
• Keep you stuck searching for the next client with no real sense of financial security
• Keep you feeling like your in competition with "everyone else" and not unique with your own set of skills
• Keep you feeling overwhelmed, over worked and under-appreciated
• Leave you frustrated and disappointed that you're not able to help more people in a bigger way

If these feelings sound all too familiar, please don't beat yourself up!  It's not your fault! More than likely, you were trained to create a business using outdated and aggressive marketing techniques - if you were trained how to market at all. You're just doing what you can with the tools and techniques you were given.

There's really just one problem…

That plan that you've been following - that plan DOESN'T WORK.

Don't get me wrong, the old model has it's merits, but it doesn't really work so well with this newer, more social way of marketing. This all became apparent to me a few years ago when I was working on my community and getting started with blogging. The thing is, no one was really teaching this stuff in a way that made sense to solopreneurs and coaches. Or more to the point, no one was teaching you how to do it effectively in a way that can actually be doable within a normal business day.

Like many of you, I've paid thousands of dollars buying programs and courses and listening to teleseminars that promised big results, but then actually delivered little. I've spend hours upon hours researching the process, picking up pieces here and there, observing the so-called gurus only to realize that no one was teaching me what I needed to know…how to both claim and leverage my expertise to increase my traffic, sign more clients, and in the end, make more money.

I felt so frustrated. I knew that I was here to help. I knew that I had something to teach. But it was all so scattered. And in many cases, it was still so old-school.

So I took what I learned, combined it with what I knew and came up with something that works specifically for the solopreneur and small business owner.

Here's the key concept:

Creating a successful small business depends heavily on people knowing who you are, what you do and how they can find you.

And the SECRET WEAPON of that design is one simple and super lucrative component…

Claiming and leveraging your expertise.

Your expertise is what sets you apart from everyone else. And the greatest part…you're not limited to being an expert locally. You can be an expert anywhere in the world! And every time you name gets out there as an expert in your field, the easier you are to be found online. And the more it shows up online that you're considered to be an expert in your field - or even a celebrity - the better you look in the eyes of your future clients and customers. And the more your future clients and customers see you online, as the expert that you are, the more income you can make.

And my favorite part…the more income you make, the MORE YOU CAN HELP OTHERS. We're talking win/win all around here.

There are so many benefits to creating a strong online presence and claiming your expertise:

• The more you expand your reach, and the more lives you touch, the more people CRAVE and can PAY for the services and solutions that you offer!
• You increase your credibility and can confidently charge more…and get it! (now there's a great benefit!)
• You can share your gifts, your ideas, your techniques and your solutions without feeling like you're "pitching" or coming on strong
• You can generate positive buzz so you can quickly and easily fill your programs
• You can help your "tribe", increase your client roster and make more money WITHOUT having to leave your home
• You can TRANSFORM lives!

So you can see....the fastest way to start building a successful and thriving business is to claim your expertise and take control of your online presence ASAP.

But here's the problem....

While joining social networking sites is easy and free, knowing what to say, how to say it, when to say and well…just what to do to isn't always quite so simple. And being able to leverage your expertise to bring in more CLIENTS and more MONEY isn't quite so obvious. Many of you may have experienced the "I'm alone in a room, talking to myself" feeling that can come from using Twitter or Facebook without having any sort of relationship with your fans and followers.

Or, maybe you're so overwhelmed by the idea of social network that you just don't know where to start. You may not know a tweet from a hashtag or even the difference between a fan page and personal profile, and just the thought of creating blog or coming up with fresh content makes your head spin.

And how in the world do I have enough time in the day to post here, there and everywhere?!?! And let's not even mention keeping up with all the different accounts.

Whether you've tried social media, blogging, videos, interviews or not, I have an important question for you....

Does the process of creating your online presence---taking control of your brand and your message and engaging in social networking with actual results, clients and an increase in your income---seem like a pipe dream, an elusive fairy-tale that you'll never be able to actually DO yourself?

Some of you might be thinking, "Katy, creating a strong online presences and claiming my expertise sounds awesome, but I don't think I can learn the technical stuff, or get known as the expert.... I just don't think I can make money doing this!"

And others might be thinking "But I love the connection I feel when I work with clients 1-on-1. I'm afraid I'll lose that connection if I try to reach new clients virtually."

Or...."I have no idea what to say online. How can I be the expert without sounding like I'm full of myself"

I'll be honest with you, my first steps blogging and stepping out into the social networks were less than perfect. Far from it! 

I remember telling my friends that I'd never get Facebook. I also remember seeing Twitter for the first time in 2006 I couldn't for the life of me figure it out or even figure out why someone would want to waste their time trying to figure it all out. Remember, everyone that started out in business and started to embrace social networks started from scratch. 

And we've all made mistakes. We've all said the wrong thing. Asked an embarrassing question. I remember all too clearly not knowing that someone I posted in a group online somewhere would remain online for anyone to read or find.

To be honest, this kind of stuff STILL happens (I upset someone just the other day because of something I said and did on Twitter). I'm only human after all. Instead of pouting about my mistakes, I've learned how to turn my business snafus into a leveraged opportunity.

You can learn from my mistakes - to be honest, once you get started claiming your expertise and engaging fully online, you'll realize that you really can't mess things up. (All the more reason why you want to be in change of your online presence).

I've made my mistakes so you don't have to. I've come up with an easy and successful program that can help you and your business.

We've already made these mistakes so you don't have to, but if you do, we know how to "fix" it.

And I've got a proven track record – I have a strong online presence with well over 15 solid pages when you search for my name (with or without quotations around it - after the 15th page, you start getting other Katy's and other Tafoya's in Katy, Tx mixed in with the results here and there). I've been quoted in varies websites and articles. And I've asked to share my expertise and actually judge a contest (twice!) for an international web company.

So I have another question for you...

What if you had a mentor or coach to help you remove the stumbling blocks and hold your hand through the entire process?

I'm going to simplify your social networking process to help you implement each essential step so that you can optimize your social networking (while having fun participating in this awesome playground), claim and leverage your expertise, create a solid 3+ pages in search engines results and take control of your online presence - right from the beginning. And all without using any pay-per-click ads.

I've taken the best of the best secrets, what I've learned and used personally in my business, and created a proven system that specifically designed for solopreneuers and small businesses like yours.

I've taken all the guesswork out, and will show you exactly how to:

• Create your social networking and online strategy so you know where to focus your time and energy for the results that are best for YOUR business
• Simplify and automate your social media and network accounts so you can engage with your fans and follows in less than 30 minutes a day
• Optimize your website and social networks to create a strong online presence as an expert
• Discover the accurate keywords (and long tail terms) that are right for your business
• Find new and fresh content for your articles, teleseminars and/or blog posts
• Use content to naturally optimize your website for the search engines (SEO)
• Increase your fans and followers on Facebook and Twitter and turn them into engaged, quality fans
• Increase your search engine rankings in 90 days - you'll occupy 3 or more solid pages when people search for you or your business
• Use press releases effectively to establish your expertise
• Use interviews, blogs, podcasts and internet radio as both a traffic generating tool and a way to establish your expertise

I'm giving you every single step and detail of my system, because without ALL of the steps, you won't experience the incredible results that are totally POSSIBLE for you.

You're about to get our entire system on claiming your expertise, creating and taking control of your online presence….and getting your message out in a HUGE way so you can create the transformation that you're called in your heart to create.

This isn't small potatoes we're talking about. This isn't for the faint of heart.

This series is by no means for everyone. This series is geared specifically to the solopreneur and small business owner that is read to take their business to the next levee, step out and really put themselves out there as an expert in their field.

So now you may be wondering "Katy, how EXACTLY are you going to teach me how to...."

• Create your social networking and online strategy so you know where to focus your time and energy for the results that are best for YOUR business
• Simplify and automate your social media and network accounts so you can engage with your fans and follows in less than 30 minutes a day
• Optimize your website and social networks to create a strong online presence as an expert
• Discover the accurate keywords (and long tail terms) that are right for your business
• Find new and fresh content for your articles, teleseminars and/or blog posts
• Use content to naturally optimize your website for the search engines (SEO)
• Increase your fans and followers on Facebook and Twitter and turn them into engaged, quality fans
• Increase your search engine rankings in 90 days - you'll occupy 3 or more solid pages when people search for you or your business
• Use press releases effectively to establish your expertise
• Use interviews, blogs, podcasts and internet radio as both a traffic generating tool and a way to establish your expertise

...so I can do what I was meant to do, claim my expertise and get my message out there in a BIG way like you have without using pay-per-click ads and in less than 30 minutes a day?"

Great question!

I can't wait to answer, because we have an AMAZING plan for you!

This program is going to be going deep into the details and specifics. This is NOT some product that sits on your shelf gathering dust. No way!

I will be leading you through the system LIVE. That means I'll be on the phone with you, PERSONALLY, taking you step-by-step through my "Beyond Social Media Basics Intensive". There really isn't any other way to do it - especially because I care about your success. After all, the more successful you are, the more you are able to SERVE your clients.

And your work creates such POWERFUL TRANSFORMATION, that I am committed to helping you see a return on your investment as soon as possible, so you can help the people who so desperately need you.

So here are the DETAILS on what we're going to do....together:

That's already $5,961 that we could charge if we were to sell each one of these items on their own.

And on top of everything listed above, you are also going to get $400 worth of BONUS materials:

To recap, here's what you'll get with "Beyond Social Media Basics Intensive":

• My system for claiming your expertise and taking control of our online presence taught over 6 live 75-minute training calls led personally by me
• My Resource Directory specifically for teleseminars
• My master file of "done-for-you" templates, handouts, checklists and copy (this alone is worth taking the entire training - it will save you so much frustration!)
• Recordings and transcripts of all calls

Plus, you'll get these two bonuses:

• Spotlight coaching call with me so we can put our marketing brains to work on YOUR business
• Access to an exclusive online forum to support and celebrate with you tribe of solopreneurs and small business owners in the program

So now you're probably wondering what's your minimal investment for $6,361 or my best secrets, designed specifically for solopreneurs and small business owners, where you'll get our step-by-step system to create create your online presence and get known as the expert you are?

First you've got to realize why this program is different. You're not just getting some package, you're getting a mentor to guide you every step of the way. If you were to work privately with me you'd be paying over $2,500. (But you're not going to pay even close to that....keep reading...)

It's my commitment to support you in this endeavor to biggify your business and to take things to the next level. In fact, you might say that it's my MISSION to empower solopreneurs and small business owns to be all that they can be, to actually create a MOVEMENT and to serve the world by stepping fully into the spotlight and claiming their expertise.

This program is PERFECT for you if:

• You resonate with Katy's low-key, fun and easy-to-implement style of teaching
• If you're not afraid of a few cuss words and a little sarcasm with your learning
• You're not afraid to step out and become a bigger, more successful version of yourself
• You know that this will take a some time to get going, but in the end, it will pay off in so many ways
• You're committed to being successful and doing the work it takes to get known as the expert you are
• You want to make a difference in the world and reach the right people with your message and services

This program is NOT for you if:

• You're not willing to try new things
• You're not willing to do the work it takes to create your brand and online presence
• You're not comfortable with honest feedback
• You'd rather struggle along, doing as you've been doing and tend to make excuses
• You're not interested in putting yourself out there for all the world to see, in a big and confident way
• Your not interested in making more money, increasing your celebrity or reaching more people
• A big one…if you're not comfortable being honest with who you are, warts and all on a public stage

I've created a way for you to get directly coached by me at a fraction of my private coaching rate. When I set out to make a decision about the investment in this program I talked it over with my coach and mentor and after considering the value of everything included – more importantly – the RESULTS that are possible when you implement what I'll be teaching you you...

The number my coach and I landed on was $2497. But you're not going to pay that either.

I am committed to offering a program so good that you could not refuse, that you could realistically make back more than your entire investment and your new, strong, EXPERT online presence with just ONE client.... Meaning that if you got even ONE client from anything you learned in this system, it would be worth it...

Which is why your entire investment in this program is just $1297.

I'm in! Sign me up now!

Ready To Join In Or Do You Have A Few More Questions?

It's important to me that you feel completely comfortable before moving forward. So below are a few of the questions I get asked about social media and having an online presence all the time and my answers.

1. Okay, so is this a program for a newbie? What if I've been in business for years?

The "Beyond Social Media Basics Intensive" was designed so newbies and veterans alike will find tons of golden tools and techniques to improve your online and social interactions and increase profits. Wherever you are in your business, "Beyond Social Media Basics Intensive" will take you farther and help you to get known as the expert you are AND increase your income.

Plus, you'll be part of a like-minded community so you can get the support to grow bigger in real time.

2. This sounds like a lot of material — would I get overwhelmed?

I'll be honest, there is a lot of content and a lot of work that you'll be doing on your own here. It's so comprehensive because I want you to have every detail of every step. However, as a former teacher (and someone that can easily get frustrated or overwhelmed myself) I'm known for making complex things SIMPLE. I've been told that I have a real talent for breaking things down into easy to implement steps and making sense of the confusing.

4. Can't I just learn all this stuff on my own?

Sure. I tried it myself for many years. But to be honest, I wasted a lot of time, money and energy...and basically, all I got in return was heartache (and a whole lot of freebie an often times useless information). It wasn't until I invested in expert coaching myself and started teaching what I learned that I was finally able to put it all together and create a proven system.

Why gamble with doing it yourself? Here you don't have to re-invent the wheel. I can help save you all the frustration, stress and overwhelm now. I've already done the research for you and created a system that consolidates all the essential step. Learn from someone who has and is still doing it successfully!

So are you ready to get started? Reserve your spot now because the "Beyond Social Media Basics Intensive" begins on July 14th!

**** NO-RISK RESERVATION FORM **** Yes Katy! I'm ready to claim my expertise, take control of my online presence AND make great money! Please reserve my spot so I get access to the entire Beyond Social Media Basics Intensive to step up to being the expert and take my business to the next level! I understand my investment includes: Katy's complete system for claiming your expertise and taking control of our online presence. This will be covered in 6 live, recorded teletrainings. I also get tons of "Done-For-Me" detailed templates, handouts and checklists to I can model your system EXACTLY, plus recordings and transcripts of each training call. As free bonuses, I understand I'll also get: Exclusive access to Katy's online forum, where I connect and celebrate with other like-minded solopreneurs and small business owners in the program Spotlight coaching call with Katy so we can put our marketing brains to work on YOUR business And, I know my investment is protected by a 30-Day Guarantee. CLICK HERE FOR THE PAID IN FULL OPTION: $1297 CLICK HERE FOR THE TWO-PAYMENT PLAN OPTION: $665 x 2 (Once you enroll, you'll receive an email with details on the course. If you need to get in touch for ANY reason, just email support@katytafoya.com and my team will happily assist you.)

Download the Beyond Social Media Basics Preview Call Here

I can't wait to personally welcome you to "Beyond Social Media Basics Intensive"! I know that when you implement this system and follow my simple steps, you can BE THE EXPERT, get your message out to help more people, change more lives, and make wonderful money doing it!

I wish for you, much success both online and off!!

 

PS -- Still not sure if this training is right for you? Remember, your modest investment is fully protected by my 30-day money-back guarantee. I strongly encourage you to reserve your spot, get all the benefits of the training (including all our "Done-For-You" materials) experience the whole training, then decide if it's really right for you and your business. If not, no problem - just let me know within 30 days of the final training call and I'll give you a full refund out of our own pockets.

You have nothing to lose by saying "yes!" to yourself, your business, and the clients you are hear to transform in this powerful way, so register now while it's fresh in your mind. You'll be glad you took the leap, stepped into your power in your business and claimed your expertise.

Having a STRONG online presence and stepping out and fully clanging your expertise, the RIGHT way, gives you the power to transform more clients, your business, your income - and your life.

Click Here To Register Now