Are you still dragging your feet thinking that there’s nothing more to Twitter than updates on what people had for lunch? I’m here to tell you, it’s so much more than that.
- Allows you to communicate directly with your clients & customers as well as others in your field or niche.
- Offers up brand recognition every time someone sends you a public message or retweets what you’ve posted.
- Attracts new clients through conversation & community.
- Allows you to manage your own reputation & helps you keep track of your name/brand and what people are saying about you.
- Through twitter you have the chance to expand your network beyond your current circle of friends and acquaintances (the very definition of networking). You can meet new customers, new friends or even mentors.
- You can automate your Twitter account sending out a tweet (message) every time you’ve got a new blog post (using TwitterFeed) or you can manually promote your new content.
- By posing a question to your followers, you can get answers to almost any question from cooking, to manufacturing, to Internet or software questions. It’s almost better than Google because you get answers in real time based on personal experiences and recommendations.
- On top of simply posing questions, you can actually use twitter to conduct research or interviews for your products, books or articles.
- Notify customers when you’ve having a contest or a sale or a promotion or an event, or anything you want them to know about.
- Helps your SEO and search engine rankings since most tweets are written in short hand using keywords. And now thanks to Google, tweets show up in in Google results in real time.

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