If you don’t yet read Seth Godin’s blog, I suggest you do so. I’ve found it to be so right on and though provoking often enough that I subscribe via email as well as through RSS (I’ve found that this way I’m more inclined to read it instead of “marking as read” which have to do with my business blog reading from time to time).
This past week, he had yet another short and sweet, but oh so spot on post about the three things you need to have if you want more customers.. Without all three elements, your business has no where to go and more importantly, no one to sell to.
Three things you need if you want more customers
If you want to grow, you need new customers. And if you want new customers, you need three things:
1. A group of possible customers you can identify and reach.
2. A group with a problem they want to solve using your solution.
3. A group with the desire and ability to spend money to solve that problem.You’d be amazed at how often new businesses or new ventures have none of these. The first one is critical, because if you don’t have permission, or knowledge, or word of mouth, you’re invisible.
The Zune didn’t have #2.
A service aimed at creating videos for bestselling authors doesn’t have #1.
And a counseling service helping people cut back on Big Mac consumption doesn’t have #3.
