You’ve likely heard that it’s important to make social media part of your business marketing plan. But what exactly is social media? How do you get involved? And how can it really help your bottom line? Here, we shed some light on all things Web 2.0.
Is It Social Media? Social Networking? Web 2.0?
Don’t let the buzz words fool you. For the most part, social media, social networking, and Web 2.0 are all pretty much the same thing: user-generated content. Any time the content of a Web site is created by a person and not a program, it’s considered user-generated. This can include blogs, online communities, e-zines and articles, networking organizations (including your profile), podcasts and Internet radio, videos and Internet TV channels, and bookmarking sites.
